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Next Event

When:
Wednesday, October 15, 6-9 p.m.
6-7 Networking - Eats and Drinks
7-8 Presentation
8-9 More Networking

Where:
Monarch Restaurant
7401 Manchester Rd.
Maplewood, MO 63143

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The Next Big Thing...

E-Mail Marketing – The What, Why, How, When You Should Send an E-mail

e-Mail marketing is about creating relationships with customers and delivering relevant messages, but most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research’s Julie Katz. They keep going back for more no matter how self-destructive their behavior can be. Marketers must stop putting so much value on opens and clicks and adopt the customer-lifetime-value metric that is a staple of offline direct marketing. Consumer behavior is changing in ways such that marketers who don’t start thinking long term are going to pay.

Coordinating e-mail with data from other channels has become extremely important. Leveraging this data and incorporating it into your eMail campaigns has become a business requirement. For example, shopping cart abandonment programs, merging e-mail Web analytics and e-commerce data can result in conversion-rate increases of more than 100%.

Please join us at the next GIMA event, where our panel of experts will be speaking about all aspects of this amazing, interactive channel. Subjects such as testing, reporting, segmenting, demo data, SPAM, and dynamic content will be discussed in detail.

 

*Standard text messaging charges apply.