The Next Big Thing...
Audience Targeting
The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. Your value proposition must be relevant to your target market. This means your target market must be clearly defined. It's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business. It is necessary to find the right balance when defining your target market in a way that causes your audience to recognize that you are talking specifically to them.
Successful advertising depends upon a number of factors and getting your message to the right audience is vital for it to be effective. Behavioral, Contextual, Profile are all targeting options that play important roles in reaching customers. In addition, Geographic, Demographic and Psychographic segmentation can help you create a highly successful campaign.
At the next GIMA event, come learn from the best in the business. We have a panel of experts that cross the entire field of online marketing and the science of how to target your audience.
Our panelists:
- EVP Eric Schmidt from Allant Group
- Bryce Marshall from Knotice
- VP Jay Freshwater from Weather.com
- Willis Duran from Platform-A
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